“Reading Visual Texts: A Bullet for Your Arsenal”

In the article "Reading Visual Texts: A Bullet for Your Arsenal" by Susana Rodrigez, she explains that visual texts, just like any other text, is targeted toward a certain audience. Many visual texts become a symbol for a certain brand, motto, or social issue. It also can create a certain image that the audience feels like they must conform to or that they will want to become. Rodrigez also explains how illustrators use colors to attract an audience. By using certain colors, they create an image that can be harmonious or vibrant, either way making the image visually appealing and interesting causing it to grab your attention. Another aspect of a visual text is the placing of images. The way images are placed can create a story for the audience. Finally, she discusses how point of view can effect how the impact an image has on its audience. It can make you feel superior, small, or can create equality and make a connection with the viewers.